Light on lips.
Full of colour.

Our UAE formula brief starts with a lightweight, low-tack feel for everyday wear. A development target, not a tested claim.

Colour meets
comfort.

Moisturising comfort is a priority for lips prone to dryness. The final formula must substantiate any hydration claim.

A softer touch.
A finer finish.

A smaller doe-foot and slim stem aim to make lip edges easier to trace, with less product loaded at once.

Your colour.
Your intensity.

A sheer first layer, with room to build. Even application and comfortable layering are part of the formula brief.

Made for
real routines.

Lower transfer and colour stability in warm conditions are development priorities. Both need wear and stability testing before we promise performance.

Your shade.
Your mood.

Fresh coral. Soft rose. Rich cherry. Deep berry. Warm nude. A colour for every side of you. Shade concepts shown.